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Read ArticleThe New Standard: Shopify, Klaviyo, NetSuite
Better Together with Brandfuel
For years, brands stitched together systems just to get products to market. Data lived in silos. Experiences broke between email and web. The emerging standard holds potential, but they need to work better together.
Get StartedStandards Without Connection Are Still Silos
For years, small and mid-sized brands wrestled with a fragmented technology landscape. Every team had its own tools, none of them spoke the same language, and growth meant constant patchwork.
That world is changing. Shopify, Klaviyo, and NetSuite have become the clear standards for brands under $100M in revenue. Each is best-in-class in its category. Together, they've simplified the stack — but they haven't solved the problem of silos.
Shopify doesn't know what's in NetSuite. Klaviyo doesn't know what's live in Shopify. The systems are standardized — but disconnected.
Brandfuel: Turning Standards Into a System
That's where Brandfuel comes in. We make Shopify, Klaviyo, and NetSuite work together.
Supply Chain → Storefront
Products originate in NetSuite. Without Brandfuel, it takes weeks for Shopify to catch up, often with gaps in content or readiness.
With Brandfuel, the moment a SKU exists in NetSuite, Shopify is prepped with the right product data and content placeholders — so when inventory arrives, your store is already ready to sell.
Marketing → Shopping
Klaviyo campaigns drive clicks, but the experience usually stops at the inbox.
With Brandfuel, Klaviyo and Shopify speak the same language. A customer who clicks on a "Back-to-School" campaign doesn't just land on a product page — they see messaging and content that match the campaign, closing the loop from email to purchase.
Why It Matters
Standardization is progress, but unification is transformation.
- Without Brandfuel: three silos, each powerful but disconnected.
- With Brandfuel: a continuous flow where products move from idea to sale, and shoppers move from inbox to checkout — without the friction in between.
Less to Manage, More to Gain
Brandfuel isn't another system in your stack. It's the layer that:
- Eliminates silos between NetSuite, Shopify, and Klaviyo
- Ensures operations and marketing are aligned in real time
- Gives you visibility, control, and measurement across the entire journey
The result: faster launches, higher conversions, and a customer experience that feels continuous across every touchpoint.
Brandfuel unifies the standards. Ready to see how?
See how Brandfuel connects Shopify, Klaviyo, and NetSuite to create seamless product experiences.