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The Ask: 'We Need to Be on Target.com'

The CEO and CMO have decided it’s a big brand opportunity to be on Target.com. You’re running ecommerce. They’re looking at you.

What are you going to tell them?

Your Reality: Maxed Out and Cornered

“Sorry, the team is maxed. Give me another person and we’ll get it done.”

How does that go? (we all know)

It sucks. Your company is saying this is critical… and you’re saying you can’t get it done.

One of the founding principles of Brandfuel was that ecom leaders need help. Everyone’s well intentioned. But the day-to-day grind means when something truly important comes along, you can’t win:

  • Say “no” and shortchange the company.
  • Say “yes” and push your team toward burnout.

What If It Was Half as Hard?

This is Why We Built Brandfuel

Brandfuel was built on two principles:

  1. Sell better on your own site – Increase conversion rates through improved shopper experiences and rapid iteration.
  2. Sell in more places – Automate content creation so you can expand without adding headcount.

Automated Content for More Channels

One of Brandfuel’s biggest advantages? AI-driven content that’s automatically tailored to both language and marketplace audience.

  • Translation in minutes. Go from a single Shopify store in one language to Spanish, Italian, French, and German—literally in minutes.
  • Marketplace-specific tone. Etsy shoppers aren’t Walmart.com shoppers. Your content should reflect that. With Brandfuel, it does—automatically.

Adding a New Language or Sales Channel Is This Simple:

  1. Log in.
  2. Generate a custom AI persona for the new channel (we auto-create it, you can tweak it).
  3. Toggle on the channel or language.
  4. Generate content and publish.

That’s it. From then on, every product update, every campaign—ready for every channel you sell on.

Your CEO and CMO are right: you should be on Target.com. You’re right: you’re too busy.

Brandfuel makes both true.

🚀 Ready to sell everywhere without breaking your team? Start your free trial and turn “We can’t” into “We’re already live.”

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About the Author

Andy Lloyd Chief Executive Officer

Andy Lloyd is the CEO of Brandfuel and a veteran of e-commerce content operations. At Fluid, he helped brands deliver great brand experiences through superior UX design. At NetSuite, he led all commerce strategy and execution, supporting a unified customer journey across channels that ensured the front end customer experience aligned with the back end inventory and systems of record. He has spent over two decades helping brands optimize their product content for better customer experiences and higher conversion rates.

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