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Product Features

Built for E-commerce Product Content Teams

Brandfuel helps product content teams move from a world of spreadsheets and manual edits to an organized, intelligent system of continuous improvement and strategic growth.

Full Control, Full Flexibility

Automation when you want it — manual control when you need it.

Override anything, automate everything you trust, and fine-tune workflows to match your team's preferences.

Brand Understanding and Enforcement

Protect and amplify your brand voice.

Our AI automatically learns your brand tone, SEO priorities, and competitive landscape — while you define final tone settings and stop words.

Persona-Driven Content

Tailor messaging to your audience.

Apply specific personas at the company, product, or campaign level to create precise, relevant content for every buyer.

Channel-Specific Tone

Adapt content for each marketplace.

Easily generate content that fits the voice and style of different platforms — like Walmart vs Etsy — without extra manual effort.

Expand Sales Channels Effortlessly

Sell in more places without adding work.

Brandfuel automates the content generation needed for new channels, cutting about 40% of the effort typically required to expand.

Shopify Integration

Fast onboarding and automated testing.

Connect your Shopify store to instantly sync product data, publish test content, and measure performance — all without manual coding.

Customizable Workflow

Control review depth on your terms.

From instant publishing to multi-step approvals, you decide how much oversight each piece of content needs.

Learning System

Capture and apply feedback automatically.

Unlike email or document-based reviews, Brandfuel saves all feedback inside the system to continuously train and improve your AI content generation.

Intelligent Content Themes

Create timely, relevant product content.

Incorporate holidays, events, and trends dynamically — and automatically apply them only to products where it makes sense.

Unlimited Content Variations

Test everything, limit nothing.

Run parallel tests of different product descriptions, seasonal campaigns, or brand messages — without costly manual writing.

Agentic Content Scoring

Ensured content quality.

Build agents that score your content on whatever criteria you choose: whether you prioritize SEO, brand enrichment or conversion maximization we'll score your content on whatever dimension you choose so you can optimize for your business goal.

Analytics and Measurement

Prove what's working — and what's not.

Run multivariate tests automatically, track performance metrics, and optimize content strategies based on real results.

Full Audit Trail

Stay compliant and visible.

Track exactly who created, reviewed, and published each piece of content with complete transparency.

Continuous Testing and Improvement

Move faster and smarter.

Republish your full catalog in minutes, test new messaging strategies, optimize content length and structure, and roll out targeted seasonal campaigns — all programmatically.